Budweiser has announced the release of a new patriotic-themed line of cans alongside a summer campaign.
Available in time for Memorial Day weekend, Budweiser’s new cans feature a red, white and blue design, emblazoned with stars and stripes.
“This season, we are looking forward to being at the center of quintessential summer moments, from family reunions to baseball games, and celebrating getting closer to normalcy,” says Renaldo Chapman, VP, marketing at Budweiser. “With the launch of the patriotic cans, Budweiser will be there as friends and families create new and much-missed memories together and enjoy summer moments both big and small, all while supporting Folds of Honor. We are proud to continue working with this monumental organization to further support our military community.”
In honor of Memorial Day, $1 from every case of patriotic cans sold from May 31 through July 4 will benefit Budweiser’s long-standing partner Folds of Honor. This non-profit organization provides educational scholarships to spouses and children of America’s fallen or disabled service-members.
Budweiser continues its decade long partnership with Folds of Honor, donating $18 million to date, which equals 3,600 scholarships for military dependents served by Folds of Honor.
In addition to the product launch, Budweiser debuts its new national summer commercials celebrating America and summer moments featuring the patriotic cans across TV, digital and social. Budweiser will also launch America-inspired merchandise collaborations, social giveaways and other activations all summer long, through Labor Day.
Budweiser’s collectible patriotic cans and large packs are now available for a limited time, through August 9, in 12, 18, 20, 24, 30 and 36 packs of 12-oz. cans.
This follows recent news of Budweiser Select reaching national distribution.