Southern Glazer’s Wine & Spirits has signed a national alignment agreement with 818 Tequila, the brand founded by Kendall Jenner.
The main pillars of 818 are to promote environmental sustainability and support community initiatives that give back to the people of Jalisco, the company says, while protecting the land they rely on for their livelihoods. This includes using recycled agave fibers to create building materials to provide housing for local families in need.
“I’m incredibly proud of the product we have created with our team in Mexico and am honored that they have joined us on this journey,” says Jenner. “Their mentorship and support are important as we build 818 into one of the world’s leading tequila brands. That’s why I am so thrilled to work with Southern Glazer’s and their outstanding sales teams to help introduce these tequilas to both off and on-premise customers. I’m excited for more people to be able to try it in the coming months.”
Southern Glazer’s will launch distribution of 818 in Kendall Jenner’s home state of California, and then continue to roll the brand out across the U.S. throughout the summer and in the months to come.
The 818 portfolio includes three variations, with company-provided tasting notes:
- 818 Tequila Blanco – Notes of tropical and citrus.
- 818 Tequila Reposado – Roasted agave flavors complimented with a touch of vanilla.
- 818 Tequila Añejo – More complexity of vanilla and spice from longer barrel aging.
“Southern Glazer’s is firmly committed to bringing more diversity to the wine and spirits industry, and that includes through the brands we represent,” says Jennifer Chaplin Tolkin, vice president, supplier management, Southern Glazer’s Wine & Spirits. “I’m personally excited to be working with another female-owned spirits brand and hope that ventures like this encourage more women to take a shot at being part of our exciting industry. With an award-winning tequila product, a passionate owner, and a commitment to giving back, I think great things are ahead for the 818 team.”