Skyy Vodka New Packaging, Liquid

Skyy Vodka New Packaging bottle

Launched in 1992, Skyy Vodka has announced updated branding for 2021 — along with a new vodka recipe.

In formulating this refresh, Skyy acted upon an opportunity to enhance its liquid for a new generation of vodka drinkers who gravitate towards soda water as their go-to mixer, the company says.

That same pursuit led Skyy to explore naturally occurring elements found in the coastal waters surrounding San Francisco. These minerals impart a “subtle salinity and minerality to the liquid,” the company says, intended to enhance the mouthfeel and fresh taste of the vodka and soda.

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To achieve the final product, SKYY brought together a collective chemists, professional bartenders and a water sommelier. The result is a liquid that is fresh and clean on the nose with a hint of fruit and toasted grain, coupled with a clean, smooth taste on the palate, the company says, all designed to pair with soda water and a grapefruit twist, SKYY’s signature pour.

“In the vodka world, filtration reigns supreme. But we think that what defines a premium liquid experience isn’t what you take out of it, it’s what you put into it,” says Andrea Sengara, vice president of marketing of Campari America. “Inspired by the pure, clean and refreshing essence of the Pacific, SKYY Vodka is proud to return to its roots by challenging category norms to stand out in a sea of sameness.”

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SKYY’s refreshed packaging design is also inspired by the San Francisco Bay Area. The new bottle is a lighter, more natural blue tone, with ripples and ridges that reflect the waves of the Pacific Ocean. The new pack also includes a modernized, restyled white logo.

SKYY Vodka is available at retailers nationwide for a suggested retail price of $12.99 per 750-ml. bottle.

This follows the brand’s launch of Skyy Infusions Cold Brew Coffee.

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