Bud Light Seltzer has unveiled its new, limited-edition Bud Light Seltzer Retro Summer pack. Fans can also purchase these flavors in a new form with Bud Light Seltzer Retro Summer Icicles.
Both the Bud Light Seltzer Retro Summer pack and Icicles feature three throwback flavors reminiscent of summers past (brewery tasting notes included):
- Cherry Limeade: Sweet and tart with a full cherry, fruit punch flavor and a zesty lime finish
- Blue Raspberry: Tart raspberry aroma paired with the taste of a sweet blue snow cone
- Summer Ice: Lemon, cherry, and blueberry
“We know this summer is going to be a special one for us all, so to celebrate we’re bringing something special to the market for our loyal fans while also attracting new ones,” says Andy Goeler, VP of marketing, Bud Light. “Our new limited-edition Bud Light Seltzer Retro Summer pack and Icicles are inspired by delicious and iconic flavors which are synonymous with the season and eye-catching packaging that is reminiscent of past summers.”
Bud Light Seltzer Retro Summer Pack launches June 14. in a variety 12-pack with 12-oz. slim cans, and in the brand’s first-ever icicles, which come in a 12-pack variety with 2-oz. icicles.
In line with the Bud Light Seltzer portfolio, the Bud Light Retro Summer pack and icicles are made with cane sugar, natural flavors and come in at 100 calories with less than 1 gram of sugar and 5% ABV.