Busch Light Apple is back.
This limited-release beer originally launched in 2020 as the first-ever flavor innovation for Busch. Now, Busch Light Apple returns for summer 2021.
“When we launched Busch Light Apple, we were thrilled by the overwhelming consumer reaction. In fact, we completely sold out in just weeks,” says Daniel Blake, group VP, Budweiser and value at Anheuser-Busch “With hype continuing to grow around this year’s drop, we wanted to do something unforgettable that offered fans insider access like never before, and also give a few lucky fans a chance at the first batches of Apple just in time for the 4th of July.”
The brand has organized a contest that gives fans access to Busch Light Apple before anyone else via Busch Light Apple airdrops. The first batch of Busch Light Apple will come down from the clouds via helicopter in the Northeast and Midwest at secret outdoor locations only accessible to winning fans.
In order to secure a spot to see one of the first cans of Busch Light Apple dropped via helicopter, fans must RT or comment on Busch’s social posts with #BuschLightAppleDrop and #Sweepstakes from June 21 through June 30, 2021. Busch will provide select individuals with insider access to the drop location nearest them.
Busch Light Apple is available for a limited time in 12-, 24- and 30-packs of 12-oz. cans, as well as 16-oz. cans, at retailers nationwide.