Novo Fogo Cachaça has released its first aged-cachaça canned cocktail, the Brazilian Old Fashioned Highball RTD.
This follows the producer’s 2017 launch of its Sparkling Caipirinha RTD line.
The new Brazilian Old Fashioned Highball is composed of Novo Fogo Chameleon cachaça (aged one-year), vanilla syrup, orange and aromatic bitters. The RTD is lengthened with water and then carbonated, in the style of a highball.
Just as the original caipirinha RTDs aimed to promote silver cachaça into new sales channels, this new expression seeks to support the growth of barrel-aged cachaça into mass retail.
“We designed this canned cocktail as a dichotomy mediator for the spirits industry, a very relevant metaphor for today’s world of perceived divisions,” says Novo Fogo’s CEO, Dragos Axinte. “In a world that is increasingly shedding labels, this drink transcends categories, appeals to broader audiences and represents Novo Fogo’s double heritage: South and North America. It makes a statement that Novo Fogo stands for unity.”
Novo Fogo comes from a zero-waste distillery at the edge of the Atlantic Forest in Brazil’s southern state of Paraná. The one year-aged Chameleon cachaça serves as the base spirit in the Brazilian Old Fashioned Highball.
“American oak merits every global distiller’s attention, due to its rich flavors, ideal porosity and sustainable sources,” says Master Distiller Dr. Agenor Maccari, Jr. “It’s no wonder that it’s also Brazil’s prevalent cachaça barrel source. American oak and Brazilian sugarcane make an amazing partnership.”
Aromas include the scent of Novo Fogo’s Brazilian adegas, the underground rooms where the organic sugarcane cachaça is aged in oak barrels that once held bourbon in Kentucky, the company says. On the palate this RTD displays bittersweet orange, the green-but-elegant pods of vanilla orchids and the dry minerality of Paraná’s red dirt. The finish is cinnamon bark and leather.
Brazilian Old Fashioned Highball cans are distributed nationally by Novo Fogo’s distribution partner, 375 Park Avenue Spirits, a division of the Sazerac Company.
The RTD cocktails are 9% ABV. They contain 145 calories and 12 grams of carbohydrates.
This new product is available nationwide and online at a suggested retail price of $2.99 per 200-ml. can, and $11.99 for a four-pack of cans.
This follows the recent release of Novo Fogo Bar Strength Silver Cachaça.
