Following the success of the Bud Light Seltzer Retro Summer Pack, the brand has announced the new, limited-edition Bud Light Seltzer Fall Flannel variety pack
This seasonal release includes three new, fall-inspired flavors, along with Apple Crisp, brought back from last year’s Ugly Sweater pack.
The new flavors are Bud Light Seltzer Pumpkin Spice, Bud Light Seltzer Toasted Marshmallow and Bud Light Seltzer Maple Pear.
“Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavors,” says Andy Goeler, VP of marketing, Bud Light. “We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.”
The Bud Light Seltzer Fall Flannel seasonal pack features a fall-inspired plaid design. It comes in 12-oz. slim can variety 12-packs, nationwide, starting September 6 through the end of October.
In line with the Bud Light Seltzer portfolio, the Bud Light Seltzer Fall Flannel pack is made with cane sugar, natural flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.