James B. Beam Distilling Co. has unveiled the Fred B. Noe Distillery, dedicated to Seventh Generation Jim Beam Master Distiller Fred Noe.
Leading this new distillery is Noe’s son, Eighth Generation Beam Distiller Freddie Noe.
The new site will produce several of Beam’s brands, including Freddie’s Little Book Whiskey annual series of blends, as well as future innovations.
“Our new distillery is really the heart and soul of the Beam legacy,” says Fred Noe. “Years ago after my dad, Booker Noe, created the original small batch bourbons, he looked to me to welcome more whiskey drinkers into our family of brands. Now as I look ahead, it’s with great pride that I hand the reins of this special place over to my son Freddie, and I look forward to working side-by-side as he leads the next chapter in whiskey making for the James B. Beam Distilling Co.”
“At the new distillery, Freddie will continue to experiment with new fermentation, distillation and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality,” he adds.
The Fred B. Noe Distillery joins the Beam family’s distillery campus in Clermont, KY, which has produced bourbon since 1935.
“This new distillery represents my family’s bourbon legacy – both where we’ve been and where we’re headed,” says Freddie Noe. “In this new home, I look forward to honoring all of my dad’s contributions and continuing to innovate and push the boundaries in American whiskey. Over the last five years, I’ve been exploring new and interesting blends, ages and flavors on my quest to build upon the legacy my dad and granddad pioneered. I’m eager to show the world what we’ve been up to, and to offer fans everywhere a taste of the special whiskies we’ve been cooking up.”
The Fred B. Noe Distillery, powered by renewable energy through an electric boiler and the purchase of renewable energy certificates (RECs), will also offer experiential learning through distillation sessions and seminars with Freddie Noe, hands-on activities in the blending lab, and a tasting bar to sample new and yet-to-be released whiskeys.
The newly launched exclusive membership program, Barreled & Boxed, will allow consumers to experience the distilling company’s most exciting releases straight to their doorsteps in select states, where legal.
Additionally, a state-of-the-art classroom for the University of Kentucky’s James B. Beam Institute for Kentucky Spirits will operate in the Fred B. Noe Distillery, the company says.
To bring the Fred B. Noe Distillery to life, James B. Beam Distilling Co. brought together a team of designers and builders.
The external inspiration and visitor experience was provided by LOVE, a spatial design, branding, packaging and advertising agency. Architects from Joseph and Joseph designed the base distillery build, and OJB designed the landscape. Buzick Construction, Inc. took the lead on building both of these areas. Additionally, architects from Bergmeyer designed the consumer footprint, which was built by Shawmut Design and Construction. Project management and owner’s representation for the visitor experience was led by Stys Hospitality Initiative.