The latest entry into the fast-growing digital alcohol delivery space is DoorDash.
The company announced this week its expansion into the delivery of beer, wine and spirits via the DoorDash Marketplace. Customers can access the service in 20 states and the District of Columbia (as well as in Canada and Australia).
Customers in these markets can use to the alcohol tab of the DoorDash app to browse and order from a selection of drinks from restaurants, grocery stores, local retailers and convenience stores.
“Over the past year, many cities where we operate evolved their legislation in order to permit the delivery of alcohol to residents’ homes,” says Caitlin Macnamara, director, alcohol strategy & operations at DoorDash. “Over that time, we worked tirelessly to build a trusted alcohol ordering and delivery experience for merchants, customers and Dashers.”
“We’re committed to providing new earning opportunities for merchants and Dashers, a safe, high quality experience for customers, and being a responsible leader in compliant alcohol delivery,” she adds.
DoorDash has built an alcohol catalogue of 30,000 SKUs available for purchase across thousands of retailers and restaurants nationally, the company says. And with the recent roll out of DoubleDash, customers in select markets can bundle alcohol with their restaurant meal on certain orders.
Entering the alcohol space, DoorDash has announced safeguards it operates for safety:
- ID verification prior to checkout and multiple ID check points along the delivery to ensure customers are of legal age
- A compliance course available to customers 21 years or older to ensure customers are aware of the laws around the delivery of alcohol, and regular communication with customers across the timespan of a delivery to remind them of the proper protocols for lawful delivery
- Enabling customers to voluntarily exclude themselves from receiving alcohol orders from DoorDash. An exclusion from alcohol delivery will also exclude persons from direct marketing communication surrounding alcohol-related promos
Additionally, DoorDash has announced partnerships with two organizations — Responsibility.org and Students Against Destructive Decisions (SADD) — aimed at promoting alcohol responsibility and preventing underage drinking.