A popular annual release returns with the 2021 Bud Light Seltzer Ugly Sweater Pack, which introduces three new seasonal flavors.
This taps into an emerging trend in the hard seltzer category, as more brands look to leverage flavors and seasonality. Especially during the colder months, away from the traditional hard seltzer boom periods of spring and summertime.
This year’s version contains:
- Sugar Plum: Sweet mixed berry, cranberry and plum flavors.
- Cherry Cordial: Cherry and chocolate flavors.
- Seltzer Nog: The sweet cinnamon and vanilla flavors from a classic Egg Nog, but with the bubbliness of a seltzer.
- Cranberry: Back for the second year.
“With our core focus on innovation and flavor, Bud Light Seltzer continues to bring ‘The Loudest Flavors’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion,” says Andy Goeler, VP of marketing, Bud Light. “After launching our first-ever Ugly Sweater pack last-year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavors to help fans make this holiday season even more memorable and fun.”
The new limited-edition Bud Light Seltzer Ugly Sweater variety pack features an ugly sweater design. It comes out in 12-oz. slim can variety 12-packs nationwide starting Nov. 1.
In line with the Bud Light Seltzer portfolio, the Bud Light Seltzer Ugly Sweater pack contains cane sugar, natural flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.
Bud Light Seltzer has also unveiled a line of ugly sweater apparel. The collection includes merchandise such as shirts, hats, sweaters and more, all ranging in price from $5-$60.
For every Ugly Sweater collection item a person purchases, they will be entered to win $1,000 towards holiday shopping. To see other items included in the Ugly Sweater collection and to learn more about the contest, visit ShopBeerGear.com.