Drinkworks has introduced a new home bar appliance to its portfolio: the Drinkworks Home Bar Classic.
It’s now available for pre-order ahead of the holiday season.
Drinkworks Home Bar Classic is ready to serve 40+ bar-quality cocktails at the push of a button, the company says.
“After years of listening to our customers and identifying distinct white space within the category, we are thrilled to introduce the Home Bar Classic and fulfill the needs of even more consumers who are increasingly seeking more elevated, yet convenient, at-home drinking and entertaining experiences,” says Nathaniel Davis, CEO, Drinkworks. “The proposition of convenience, variety and quality at the push of a button resonated long before the pandemic, and we’re seeing consumers make intentional investments in the home as at-home drinking trends continue to accelerate.”
“Launching our initial Drinkworks Home Bar, scaling nationally and developing a robust portfolio of premium cocktails provided us with incredible visibility into our consumers’ preferences — allowing us to innovate around the nuances of the appliance design and bring something truly game-changing to market,” Davis adds.
With the addition of the Home Bar Classic, the original offering by Drinkworks — known to-date as the Drinkworks Home Bar — is now the Drinkworks Home Bar Pro. This premium offering in the Drinkworks appliance portfolio, the Home Bar Pro features a more comprehensive push-of-a-button cocktail experience with built-in water refrigeration to deliver a chilled cocktail.
The new Drinkworks Home Bar Classic (suggested retail price: $299.99) is now available nationwide for pre-order exclusively on Drinkworks.com. Orders start shipping in November.
The Drinkworks Home Bar Pro (SRP: $349.99) is also available for purchase on Drinkworks.com, as well as through select e-commerce and brick & mortar retailers.
Both systems use Drinkworks Pods to prepare cocktails, ciders and more.
