The rock and roll band Kiss has launched their spirits range, called Drink It Up, in the U.S.
After selling more than 100,000 bottles across Europe, Japan and Australia, the portfolio of gin and rum hits 25 states starting this week, the company says.
Drink It Up by Kiss is a collaboration between legendary band, their licensing agent, Epic Rights, and the spirits producer Brands for Fans.
The lineup includes their Premium Distilled Cold Gin, Black Diamond Premium Dark Rum, Detroit Rock Premium Dark Rum and new limited-edition Monstrum Ultra Premium Dark Rum. Prices range from $33.99 to $159.99 per 750-ml. bottle.
“From Monstrum to Cold Gin, we wanted each spirit in the portfolio to reflect the energy of our band,” says Kiss founding member, Paul Stanley. “We didn’t just slap a label on and call it a day, we’re proud to say that each bottle in the Drink It Up By KISS portfolio was carefully curated and each unique spirit has earned its name.”
Company-provided tasting and production notes are as follows:
- Kiss Black Diamond Premium Dark Rum: A marked oak-character, thanks to the rum’s 15 year barrel ageing process, leading to a slightly spicy finish.
- Kiss Detroit Rock Premium Dark Rum: This pays homage to the hit song Detroit Rock City and is bottled at 45% ABV with a clear barrel finish.
- Kiss Monstrum Ultra Premium Dark Rum: Named after the Latin word for “monster.” Aged over 14 years.
- Kiss Premium Distilled Cold Gin: A tribute to the 1974 Kiss song and the band’s hometown of New York City. Classic gin tones like juniper, citrus and herbs coming through on the palate, a product of the five-time distillation process.