Following the company’s successful collaborations with hip hop legend Snoop Dog, 19 Crimes has announced a new project with Snoop’s friend, iconic businesswoman Martha Stewart.
After debuting earlier in California, this new partnership launches nationally on Feb. 1 with 19 Crimes Martha’s Chard.
19 Crimes as a brand tells the stories of people who overcome adversity. Stewart is a self-made icon who turned her passion into a thriving business empire that has made her a household name around the world.
“The release of 19 Crimes Martha’s Chard comes as the brand has experienced explosive growth, delivering the number 1 U.S. wine innovations in both 2020 and 2021 for our first California wines with global icon, Snoop Dogg,” says John Wardley, Treasury Wine Estates VP brand marketing, Americas. “Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes — disruption and culture creation. We couldn’t be more excited to welcome another absolute icon of modern American culture to the 19 Crimes family.”
This new wine is 19 Crimes’ first California chardonnay.
The suggested retail price for 19 Crimes Martha’s Chard is $11.99 per 750-ml. bottle.