Guinigi Red Wines

3 Badge Beverage Corporation has announced a line extension for their Guinigi Italian wine label.

This builds on the brand’s prosecco and pinot grigio labels with a set of Italian red wines.

The new additions include a Barolo D.O.C.G., a Brunello D.O.C.G., a Chianti Classico Riserva D.O.C.G., and a Toscana I.G.T. Rosso (Super Tuscan).


The Guinigi portfolio reflects the cultural roots of 3 Badge proprietor August Sebastiani. “Italian wines have always held a special place in my heart and in my cellar,” says fourth-generation vintner, Sebastiani. “I’m thrilled to complete the Guinigi portfolio with these iconic Italian red varietal expressions. My family has always maintained a deep connection to Italy through our love of Barolo, Brunello, Chianti Classico, and Super Tuscans, so it’s wonderful to bring them all home to 3 Badge and to the American consumer.”

Guinigi’s latest portfolio additions (with producer-provided tasting and provenance notes) include:


2016 Guinigi Barolo D.O.C.G. Langhe, Piedmont (SRP $60) – “100% nebbiolo sourced from D.O.C.G. Langhe, a hilly region of Piedmont in Northern Italy. Characterized by limestone-clay soils and a continental climate, the wine’s complex and persistent bouquet leads into aromas of plum and cedar are delicately balanced with black pepper and licorice and framed by robust tannins and mouthwatering acidity. Perfect with mushroom or truffle dishes, braised beef and aged cheeses.”

2015 Guinigi Brunello di Montalcino D.O.C.G. Tuscany (SRP: $60) – “100% Sangiovese Grosso sourced from Montalcino. Characterized by draining, flaky galestro soil and a mild climate, these vineyards ensure the grapes reach a gradual and complete ripening. The wine is matured in Slavonian oak casks for about three years, leading to a complex, structured, elegant wine of great longevity with complex notes of berry, violet and spice. The ultimate companion to savory fare such as entrecôte, polenta with mushrooms, and wild game.”

2017 Guinigi Toscana I.G.T. Rosso (Super Tuscan) (SRP: $48) – “A classic Super Tuscan Blend of 40% Cabernet Sauvignon, 40% Merlot, 10% Sangiovese, 5% Petit Verdot, and 5% Syrah, all sourced from the I.G.T. Toscana region, an area including several northern Italian provinces. Characterized by limey-clay soils, a hilly landscape and a continental climate, this Super Tuscan is intense and dynamic. Powerful aromas of red and black berries are delicately balanced with pleasantly spicy notes. Vibrant and round, this fresh red is characterized by soft tannins and a persistent finish with hints of violet. Pairs well with Tuscan cured meats, hearty ragù, or roasted Cornish hen.”

2018 Guinigi Chianti Classico Riserva D.O.C.G. (SRP: $28)“Comprised of 80% Sangiovese, 10% Cabernet Sauvignon, and 10% Merlot, the grapes were sourced from the D.O.C.G. Chianti Classico area, specifically the region between Florence and Siena. Characterized by shallow clay soils, high elevation and a temperate climate, the result is a captivating ruby red, with aromas of violets, ripe fruit, subtle balsamic notes and hints of licorice. Soft and velvety on the palate, the wine pairs exceptionally well with meat-based pastas, roasted leg of lamb, and especially sings alongside seasoned pecorino.”

Both the name “Guinigi” and the label art are inspired by la Torre Guinigi, a historical landmark found in the town of Lucca, Tuscany, one of the towns where Sebastiani’s ancestors resided. Constructed in the Middle Ages, the Romanesque fortification overlooks the city to this day, adorned with aN aerial garden at its topmost outlook.

The black label features a laser cut Guinigi tower in foil, which doubles as a marker as the wine level descends in the bottle.


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