This range features two flavors, Floreale and Vibrante. Floreale has a botanical flavor profile with notes of chamomile, the company says. Vibrante offers a fruity flavor profile with notes of bergamot orange.
Both nonalcoholic options have an ABV of less than 0.5% alcohol and are gluten-free.
“We are so excited to debut our Martini & Rossi non-alcoholic aperitivo,” says Fabio Raffaelli, North American brand ambassador. “Awareness is growing that you no longer have to compromise on taste to enjoy no-to-low proof cocktails. More people are introducing moderation into their lifestyle and finding new ways to host and celebrate with friends, while also adopting a more mindful approach to spirits. These options are the perfect addition to any cocktail-lovers’ drinks cabinet and something that everyone can enjoy.”
Martini & Rossi also introduced its Mindful Hosting cocktail kit in collaboration with Cocktail Courier, featuring Floreale and Vibrante. The kit includes glassware and “The Good Spirited Mindful Hosting & Cocktails Guide” created by Bacardi.
Martini & Rossi Vibrante is currently available in Illinois, Washington, California, Arizona, Washington DC and Europe, with a suggested retail price of $19.99 per 750-ml. bottle.