White Claw kicked off the new year with the launch of White Claw Hard Seltzer Passion Fruit.
The newest White Claw Hard Seltzer flavor delivers the taste of sweetness and tartness that’s found in the popular tropical fruit, the company says.
Passion Fruit uses a proprietary BrewPure process and is gluten-free, 100 calories and 5% ABV.
Set to hit shelves in mid-February, Passion Fruit will replace Mango in the second edition of the White Claw Variety Pack, which also includes Watermelon, Lemon and Tangerine.
The suggested retail price of the Variety Pack Flavor Collection No. 2 is $15.99 per pack.