Vizzy Releases New Mimosa Hard Seltzer

Mimosa Hard Seltzer
IZ A VIBE marketing campaign for new Mimosa Hard Seltzers

Vizzy Hard Seltzer announced their new Mimosa Hard Seltzer variety pack and IZ A VIBE, Vizzy’s brand new North American marketing campaign.

The popular brunch cocktail is now available in hard seltzer form nationwide. Vizzy Mimosa Hard Seltzer is made with orange juice, mimosa-inspired flavors and Vitamin C from Acerola.

“Let’s be real– no one has ever been sad drinking a Mimosa and Vizzy Mimosa Hard Seltzer takes the bubbles, orange juice and real fruit flavor people love about the signature brunch cocktail and flips it on its head,” says Liz Cramton, Director of Marketing, Vizzy Hard Seltzer. “Not only is Vizzy Mimosa Hard Seltzer one of the best-tasting liquids we’ve tested in the past two years, it brings an entirely new vibe to the seltzer aisle and to brunch, lunch and really, any celebration.”


Vizzy Mimosa Hard Seltzer comes in four flavors: Strawberry Orange Mimosa, Pineapple Orange Mimosa, Peach Orange Mimosa and Pomegranate Orange Mimosa.

Each can contains 100 calories and 5% alcohol per 12-oz. The new Vizzy Mimosa variety pack comes in 12-oz slim can 12-packs and is available nationwide in store and through select online alcohol delivery services. Vizzy Strawberry Orange Mimosa Hard Seltzer will also retail individually in standalone 16oz and 24oz cans. Mimosa Hard Seltzer variety pack joins the Vizzy variety pack lineup including Variety Pack #1, Variety Pack #2, Lemonade and Watermelon.


The release of Vizzy Mimosa Hard Seltzer also coincides with the premiere of IZ A VIBE, the brand’s first North American lifestyle campaign that will cover all of the brand in both the United States and Canada. The campaign will span national television, radio, online video, podcasts, paid and organic social media, influencer marketing and retail.

“Vizzy brings a burst of positivity to every occasion and that’s exactly what IZ A VIBE shows,” said Cramton. “We’re taking these seemingly ordinary situations in the campaign, and making them shimmer with a touch of the unexpected. With a Vizzy in hand, anything can become an absolute vibe and anyone can shine like a disco ball.”

IZ A VIBE will be brought to life with a one-day brunch in Los Angeles celebrating the release of Vizzy Mimosa Hard Seltzer that will include performances by drag superstars Morgan McMichaels, Foxie Adjuia, and Honey Davenport. The event will take place in Los Angeles on Saturday, March 19.


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