Invivo Cofounders Tim Lightbourne and Rob Cameron and business partner Sarah Jessica Parker will launch a new range of lower-alcohol, lighter-calorie wines called Sevenly.
This new range includes a sauvignon blanc, rosé, red blend and sparkling. All come in at 7% ABC, and under 100 calories per glass.
Sevenly launches as the rise of the “Better for you” category continues to grow in popularity around the world.
The trio behind this new brand — as well as Invivo X, SJP — worked with Australian winemakers. Post fermentation, spinning cone technology removes some of the alcohol at a low temperature, the company says, while extracting flavors and aromas naturally to produce wines that sit at lower alcohol, without the need for added sugar.
Additionally, Sevenly is produced at a winery that sources 100% of its energy from solar and wind power, according to the company.
“We hope our new Sevenly range will be well received by our customers looking for lighter wine options for their gatherings or evening meals,” says Jessica Parker. “It’s been an interesting process led by my winery partners at Invivo to create wines that have less alcohol and fewer calories but still a great deal of flavor and mouthfeel to them, which is important to us.”
The label color of each Sevenly style was inspired by a colorway in Sarah Jessica Parker’s shoe collection, SJP Collection.
“It’s always fantastic to get Sarah Jessica’s input into Sevenly throughout the process as she represents the tastes of our customers and what they look for in our wines, and she has an obvious eye for color and design,” says Lightbourne. “Rob, Sarah Jessica and I are proud to bring Sevenly to market, we believe it’s a great tasting lower alcohol range thanks to the advanced technology used throughout the winemaking process. This isn’t zero alcohol and it’s not full strength, it’s somewhere in-between that has the best of both worlds, and the wines have great taste and structure.”
Sevenly has launched in Australia nationwide, and arrives in the U.S. later in 2022.
Invivo X, SJP is imported by Taub Family Selections.