The pioneering craft brewer Brooklyn Brewery has reinforced its presence in the premium lager category with the launch of the new Brooklyn Pilsner.
This redesigned brew rolls out in 6-packs of 12-oz. cans, and on draft.
Brooklyn Pilsner (5% ABV) is a golden lager that layers clean malts with a balance of bright hops, the company reports. It offers light toasty flavors and spicy, subtle citrus hop notes.
“Our new Brooklyn Pilsner is a classic golden lager based on American pilsners of the early 1900s and modern pilsners of northern Germany,” says Brewmaster Garrett Oliver. “It’s relatively light-bodied with floral hop aroma, a refreshing snap of bitterness and a quick clean finish.”
“This one is brighter, fresher and more drinkable than the original,” he adds.
This comes as craft beer consumers continue to expand their palates.
“We are incredibly proud of our brewing team’s ability to make some of the best lager beers in the world, especially pilsners, which craft beer consumers want to see a lot more of right now,” says Miles Moser, VP of sales. ” And while our original Brooklyn Pilsner was outstanding and always a fan favorite, our newly reformulated version is even better. The re-branded Brooklyn Pilsner is delicious and refreshing, and we’re excited to bring this new beer to market in time for the summer.”