White Claw has unveiled its new line called White Claw Hard Seltzer REFRSHR Lemonade, which taps into the current RTD trend of creative flavors.
Rolling out nationwide beginning this month, White Claw REFRSHR debuts with four offerings.
“As the leader in the Hard Seltzer category, White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment,” says John Shea, CMO, White Claw Hard Seltzer, USA. “That’s why, with the launch of REFRSHR, we’re taking an entirely new and different approach to Lemonade, in a uniquely White Claw way, over-delivering on flavor while being incredibly sessionable.”
The new REFRSHR collection features White Claw Hard Seltzer’s first Lemonade flavors with the following combinations (with company-provided tasting notes):
- White Claw REFRSHR Lemonade Limón with a hint of Calamansi: Calamansi, a citrus found in Japan, provides a lemon zest flavor that complements the limón flavor
- White Claw REFRSHR Lemonade Blood Orange with a hint of Black Raspberry: Black raspberry combined with blood orange
- White Claw REFRSHR Lemonade Blackberry with a hint of Red Cherry: This flavor pairs White Claw Hard Seltzer’s blackberry and red cherry flavors
- White Claw REFRSHR Lemonade Strawberry with a hint of Kiwi: Aroma of fresh strawberry and ripe berry flavors, complemented with slightly tart kiwi
White Claw Hard Seltzer REFRSHR Lemonade is 5% ABV, 100 calories and 1g of carbs per can.
This follows the recent release of White Claw Surf.