In celebration of Pride Month, Maison Marcel, the Provençal wine brand known for its off-dry rosé, has announced the release of Love Now rosé, a new collaboration with beauty influencer and digital content creator Angel Merino (@mac_daddyy).
The product rolls out June 14 through Maison Marcel’s shop site at DrinkMarcel.com, and at retail in New York, New Jersey, Connecticut, Massachusetts, Florida, Washington, DC and Georgia.
Maison Marcel Love Now has a profile of white peach, lychee and elderflower. The ABV is 12%, and the suggested retail price is $16.99 per 750-ml. bottle.
The Love Now bottle is adorned with an illustration of the rainbow flag, designed by Stephanie Venezian, and is inspired by Merino’s make-up palette and soft pink bottleneck label proclaiming “Love Now.”
Sales of Love Now benefit the Latino Equality Alliance (LEA), a project of Community Partners, which advocates for safety, equity and wellness for the Latinx Lesbian, Gay, Bisexual, Transgender, Queer + community.
“Maison Marcel is proud to have supported and built lasting connections within the LGBTQIA communities through years of intentional engagement,” says Maison Marcel Founder Albert Dahan. “In honor of that commitment to allyship and to celebrating this incredibly rich, diverse, and beautiful group of people, we are thrilled to introduce a wine that celebrates every kind of love.”