Spritz Society, the sparkling cocktail brand founded by media influencers and entrepreneurs Ben Soffer of @boywithnojob and Claudia and Jackie Oshry of “The Morning Toast,” has released its latest flavor, Peach.
Peach marks the brand’s first new flavor since launching in August 2021. Spritz Society worked in collaboration with their fans and followers in developing the new flavor, which joins the existing lineup of Grapefruit, Blood Orange, Lemon and Pineapple.
Peach is available now through direct-to-consumer nationally, and rolls out into retail starting in early July.
In addition to retail availability in California and Florida, Spritz Society has also launched in Texas, Illinois and Massachusetts, with more markets coming this summer.
“Spritz Society is off to a great start in Massachusetts. Across the state we are seeing success in both the on and off premise channels. The Carolina Division at Martignetti Companies is looking forward to this brand’s bright future,” says Michael Martignetti, SVP, wine, Martignetti Companies.
The announcement of the new flavor marks growth for the young brand, which recently expanded their product offering with a Variety 8-Pack. The new pack features two cans each of the original four flavors in one pack, and is available direct-to-consumer nationally and in retail.