Fresca Mixed is a new line of pre-mixed cocktails made with the classic taste of Fresca and real vodka or tequila.
Fresca Mixed comes in two varieties: Vodka Spritz and Tequila Paloma.
Both flavors are 100 calories, 5% ABV, gluten-free, made with real spirits and contain zero sugar.
Constellation Brands, through a brand authorization agreement with The Coca-Cola Company, will produce, distribute and market Fresca Mixed.
This month, Fresca Mixed ships to retailers across the nation in 4-pack 12-oz. cans per flavor, for a suggested retail price of $9.99 per pack.
“We know that Fresca drinkers today use the beverage as a mixer with alcohol spirits to create their favorite cocktails, in addition to enjoying it as a soft drink,” says Dan White, Chief of New Revenue Streams, The Coca-Cola Company North America. “With the Constellation Brands teams’ consumer-first approach and distilled beverage expertise, coupled with the delicious and classic grapefruit Fresca recipe created by The Coca-Cola Company, we believe people are going to be curious and excited to try the new Fresca Mixed canned cocktails as soon as it hits shelves.”