Patrón Tequila continues its annual Mexican Heritage Tin release in 2022 with a collaboration with the Mexico City-based sculptor, Sebastian.
This yearly, limited-edition release celebrates Hispanic Heritage Month. Each year it features a new artist.
For the 2022 tin, Sebastian tells the story of one of the oldest traditions in Mexico: the harvesting and cutting of agave piñas. The design is an overhead view of the agave heart, inspired by the detailed cutting process of the agave piña that’s steeped in natural geometric design.
“Celebrating Mexican culture and creative perfection, this collaboration carries on Patrón Tequila’s legacy of aligning with progressive pioneers who share the values of passion, drive and dedication to hard work,” says Kathy Parker, President and Global Chief Marketing Officer for Patrón. “This year, we are honored to have partnered with Sebastian to bring the traditions of Mexico to life through the Patrón Mexican Heritage Tin.”
“Between our commitment to time-honored traditions and Sebastian’s artistry, we’ve created a dynamic collaboration of passionate mastery between brand and artist,” she adds.
Best known for his works of steel and concrete, Sebastian’s abstract geometric forms and colors are inspired by the Mexican landscape and natural shapes found in the regions of Mexico in which Sebastian resides.
“I’m honored to be collaborating with Patrón Tequila, a brand that is as proud of its Mexican roots as I am, and equally committed to handcrafted perfection,” Sebastian says. “For the design of the tin, it was important for me to honor the traditions of Mexico that celebrate natural elements like the agave plant and piña imagery. This collaboration highlights our passion for craftsmanship, and I look forward to sharing this piece of art with the world while they enjoy the world’s finest tequila.”
The limited-edition Patrón Mexican Heritage Tin includes a bottle of Patrón Silver, and rolls out to retailers nationwide in the U.S. as well as select international markets for a suggested retail price of $59.99 while supplies last. Additionally, the tin can be purchased online.