Delicato Family Wines has released two new sparkling wines from Italy’s Prosecco region under the Francis Ford Coppola Winery Diamond Collection brand.
Made in Italy in collaboration with Delicato’s EVP of Winemaking, Corey Beck, Coppola Diamond Collection Prosecco DOC and Prosecco Rosé DOC extend the Coppola brand into Italian wine for the first time.
Both bottles reach retailers nationwide this fall for a suggested retail price of $18 each.
“Francis Coppola’s enduring passion for Italian wine and food brought him into the California wine industry nearly 50 years ago; it’s an exciting moment to be able to honor that Italian heritage by bringing these superb wines into the Coppola portfolio,” says Beck.
The prosecco has flavors of apple, citrus, and white peach, the company reports, while the prosecco rosé contains notes of strawberry, cherry and citrus. Both are extra dry.
“Super-premium Prosecco is driving category growth,” says Gabriela Becker, VP of Marketing for the Coppola portfolio. “We know that Coppola Diamond Collection consumers love and trust the brand, and that they are already drinking prosecco. So, bringing that quality and Italian heritage to a wine that’s a part of their lifestyle is a natural fit.”
Coppola Diamond Collection Brand Coppola Diamond Collection and the Francis Ford Coppola Winery in Sonoma County, California, became a part of Delicato Family Wines in August of 2021. Delicato has since invested heavily in the Coppola brands, including both consumer research and in-store marketing.
“We want to grow Diamond Collection thoughtfully, by listening to our consumers and respecting everything about the brand that has made it so successful to date,” says Jon Guggino, EVP of Marketing at Delicato. “Diamond Collection is a very strong brand and has terrific potential for growth with super-premium wine drinkers who may not be familiar with it. So, raising awareness and driving trial with new consumers is a top priority.”