Provi has announced it has promoted former McKinsey & Company consultant, Manali Patel, to VP, Head of Distributor Partnerships as part of the company’s larger initiative to strengthen its distributor offerings. Patel, who served at the company as a Director for distributor-led programs, will be working closely with SevenFifty Co-Founder and President, Gianfranco Verga.
Earlier this year, Provi partnered with SevenFifty. The company plans to continue to strengthen SevenFifty’s distributor portal and sales toolkit for wholesale buyers.
“The wholesale tier is imperative for continued growth of the beverage alcohol industry, and we are excited to further develop Provi and SevenFifty distributor-focused initiatives,” said SevenFifty Co-Founder and President, Gianfranco Verga. “Manali is a thoughtful and driven leader who will elevate our distributor programs and work with our talented distributor team to deliver an enhanced experience for our wholesale partners and their buyers.”
“Throughout my career, I’ve had a direct impact on accelerating some of the top industries through digital offerings, and the opportunity to grow the beverage alcohol market is extremely exciting,” said Manali Patel, Provi’s VP, Head of Distributor Partnerships. “Distributors are integral in propelling the industry forward, and I am thrilled to be working alongside Gianfranco and leading the rest of the team to further generate impact and growth for wholesalers.”