Country Luau Dirty Shirley

Country Luau Dirty Shirley temple rtd canned can cocktail
Country Luau Dirty Shirley.

The latest canned cocktail from Country Luau is their Dirty Shirley.

Many Americans are familiar with the Shirley Temple: a sweet, grenadine and lemon-lime soda concoction originally created in 1932 for the curly-haired actress of the same name. The 21+ version is known as the Dirty Shirley.

“With this new release of Dirty Shirley, we are capitalizing on an opportunity based on existing consumer behavior,” says Adam Kost, Founder and CEO of Country Luau Spirits. “Across the nation, the cocktail is gaining traction, but no convenient, health-conscious option existed until now.”

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Dirty Shirley has no artificial flavors or additives. It’s a 5.5% ABV cocktail made with four ingredients: 11-times distilled vodka, organic cherry juice, natural flavors and pure sparkling water, the company says.

“With Dirty Shirley, we’ve solved the problem that keeps consumers away from the original drink: its high calories and sugar,” says Kost. “With our recipe, we’ve reduced the calories of a typical Dirty Shirley by 50% and created a lower-calorie, modestly sweet Dirty Shirley that still has the same familiar flavor.”

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Dirty Shirley’s packaging design pays homage to the history of the drink with retro-style red lettering. The small cherry decal and “tasty since 1932” phrase further add to the vintage look.

“With so many people reconnecting this holiday season, it felt like the perfect time to share something nostalgic,” says Kost. “Shirley Temples bring back a lot of good memories for people, and our Dirty Shirley was crafted to remind them of those meaningful moments.”

Like all of Country Luau’s products, 2% of profits will go towards helping musicians. Because the company was founded between Nashville and Austin, the music capitals of the U.S., helping the music community is part of Country Luau’s brand. To ensure the company is purpose-driven, Country Luau created Mixed for Music, a program that donates 2% of the company’s profits to support the careers of aspiring professional musicians. Applications are open year-round, and recipients are encouraged to use the funds for things like equipment, transportation and studio time.

Country Luau’s four other canned cocktails are: Yuzu Ranch Water,  Strawberry Daq-Shack, Mango Mosa, and Pineapple Jalapen-Y’all.

Four-packs of Dirty Shirley will be available in bars, restaurants, and independent liquor stores across Tennessee in November, and will launch online in 32 states soon after, with plans to expand in-store to Texas, Arkansas, Florida and South Carolina in 2023. For more information about Dirty Shirley, visit countryluau.com/dirtyshirley.

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