Tequila Don Julio has launched Tequila Don Julio Rosado, a reposado aged at least four months in ruby port wine casks.
The resulting liquid has a light fruit finish and pink hue, the company says.
Tequila Don Julio Rosado is a new permanent addition to the brand’s portfolio.
“At Tequila Don Julio we strive to evolve our flavor profiles and offerings to delight the ever-expanding palates of discerning tequila drinkers,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “Most people enjoy luxury tequila in the evening; with Rosado, we are enticing people to call up their friends to enjoy a luxury tequila drinking experience during the day time with a delicious Rosado cocktail and a fabulous elevated vibe.”
Ruby port wine casks used for this expression came from Douro wine region of Portugal.
On the palate, this tequila has notes of creamy strawberry, ripe raspberry, dried plum, roasted caramel and a touch of rich cocoa, the company reports.
This latest offering from Tequila Don Julio debuts with a new creative campaign, created by the community, featuring across social, out-of-home and digital media. The concept for the film, directed by Ukrainian Filmmaker Tanu Muiño, is “about bringing the night to the day.”
Tequila Don Julio Rosado is available nationwide for a suggested retail price of $125.99 for a 750-ml bottle.
This follows the recent relaunch of Tequila Don Julio Ultima Reserva, as premium tequila continues to drive the overall category to new heights.