Casa Azul, known for their tequila soda RTDs, has announced the launch of their new Organic Tequilas supported by a partnership with investor Eiza González, the Mexican-born actress. Founded by beverage entrepreneur Lance Collins, Casa Azul tequila is a tribute to Lance’s father, Herb Collins, an entrepreneur and executive in the spirits industry.
“We love sharing moments with our friends over an amazing Tequila. We wanted to ensure that we stay committed to crafting Tequila the right way, honoring the traditions from farm to bottle. We’re so thrilled to welcome Eiza to our family, someone who embodies these values. Born and raised in Mexico and already a global star, she’ll be instrumental in introducing Casa Azul Organic Tequila to today’s modern luxury consumer who appreciates craft and authenticity.”
Best known for her roles in hit films such as Baby Driver, Fast and Furious Presents: Hobbs & Shaw, and Ambulance, González has long held a deep affinity for luxury tequila. When deciding to partner with Casa Azul, she was intentional in selecting a tequila brand that mirrored her passion and connection to Mexican culture.
“As a Mexican woman, tequila is a deep part of my culture and heritage. It was important for me not to be just another celebrity face of a brand, but to partner with a family-led business that celebrates modern Mexico and gives back to my people. After learning Lance’s incredible track record in the industry and spending time with the multi-generational family that owns the farm and distillery in Mexico, it was clear I found a brand that loves and respects Tequila and Mexican culture like me.”
Casa Azul Organic Tequila is distributed by RNDC, and is launching in CA, AZ, CO, TX, LA, IL, MD, DC, VA, SC, GA, and FL, and rolling out across major markets this year. The tequila is available in three expressions with the following SRPs: Casa Azul Organic Blanco ($69), Casa Azul Organic Reposado ($89), and Casa Azul Organic Añejo ($129).