Volcan de mi Tierra, the tequila brand from Moët Hennessy, has announced the expansion into retail of their Volcan X.A expression.
Launched last July, X.A has been exclusively available on-premise at a limited number of on-premise accounts in only five markets. Now, the tequila heads to retail shelves, restaurant menus, bar and club lists in 15 major markets.
These include Arizona, California, Colorado, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Nevada, Texas and Washington D.C.
Volcan X.A is also available on Reserve Bar.
Coming at a time when U.S. tequila is growing expontentially, X.A’s expansion further underscores how consumers’ tastes are evolving, with agave spirits driving the charge.