Blurring Category Lines

There was a time when beer, wine and spirits neatly encapsulated the entirety of the alcohol industry in three simple categories. With the rise of hard ciders, seltzers, and THC beverages, a proliferation of new malt and spirit-based RTDs, and the addition of zero-proof alternatives, defining categories is much more complex. At the 2023 Beverage Alcohol Retailers Conference in St. Louis this June, one topic we’ll cover extensively is how to define these new categories and how they fit into data sets when looking at trends. It’s not too late to join us – register today at

ALSO: The Beverage Information Group is expanding our advertising and sponsorship sales team! Are you a beverage industry professional seeking new opportunities? Join our growing organization and help brands reach our audience of 400,000+ professionals with relevant marketing solutions. Deep knowledge of the beverage alcohol industry required. Experience working for a distributor, supplier or control state agency in a brand management or marketing role preferred. Remote position with travel requirements. Reach out to me directly for more information about joining our team.


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