Lux Row Distillers has announced Ezra Brooks 99 Straight Rye Whiskey, and a newly reformulated Ezra Brooks Bourbon Cream.
Ezra Brooks 99 Straight Rye Whiskey has a 51% rye mash bill. Charcoal filtered, it comes bottled at 99 proof.
The resulting tasting notes include hints of chocolate, leather, vanilla and spicy grains, the company reports, balanced by slightly sweet and oaky tones. The packaging reflects its bourbon sibling, Ezra Brooks 99 Kentucky Straight Bourbon Whiskey. This includes a prominent “99” proof callout, and Lux Row Distillers embossing on the bottle’s shoulder.
Ezra Brooks Bourbon Cream is still made using all-natural cream and Kentucky straight bourbon, but is now bottled at 33 proof.
Tasting notes include cinnamon, nutmeg and caramel with hints of vanilla and sweet pecan on the nose, the company reports. The palate brings buttery caramel and sweet toffee. This product now comes in packaging with a prominent “33” callout and Lux Row Distillers embossing on the bottle’s shoulder.
“Based on the success of Ezra Brooks 99 Kentucky Straight Bourbon Whiskey, we have elevated the proof for both the Ezra Brooks Rye and Bourbon Cream variants,” says Eric Winter, brand manager for Ezra Brooks. “Ezra Brooks 99 Rye drinkers will find the same great rye-whiskey taste, but with enhanced flavor delivered by the higher proof. Similarly, our new Ezra Brooks Bourbon Cream delivers a bolder, richer expression of the bourbon-cream flavor our customers love.”
Both variants will reach retail shelves across the country later this month at a suggested retail price of $24.99 for Ezra Brooks Straight Rye Whiskey, and $21.99 for Ezra Brooks Bourbon Cream, per 750-ml. bottle.