Truly Vodka Soda

Truly Vodka Soda new look can branding

Boston Beer Company’s Truly Hard Seltzer has reintroduced its first spirits-based seltzer as Truly Vodka Soda.

Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice and flavors.

First introduced as Truly Vodka Seltzer in 2022 with “Twist of Flavor” fruit combinations, Truly’s first spirits-based seltzer has a new look and more flavors. A key element of the brand’s portfolio refresh efforts announced in February of this year, Truly Vodka Soda is renamed from Truly Vodka Seltzer to reflect the classic bar call and stand out on shelves with bright packaging and an expanded range of flavors, the company says.

Rounding out the Truly Vodka Soda line extension with two new packs of single-fruit flavors, Truly Vodka Soda Classic and Paradise packs are available now. All Truly Vodka Soda flavors are 5% ABV with 110 calories, two grams of sugar, and are naturally gluten-free. The packs include:

  • Truly Vodka Soda Classic Pack: Lime, Mango, Blueberry, and Pineapple flavors
  • Truly Vodka Soda Paradise Pack: Mango, Watermelon, Passion Fruit, and Blood Orange flavors
  • Truly Vodka Soda Twist of Flavor Pack: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine

“We are always looking for ways to deliver on our category-leading innovation and bring Truly fans a favorite flavor for every occasion,” says Casey O’Neill, Director of Product Development at the Boston Beer Company. “Truly Vodka Soda delivers a crisp and smooth Truly with a range of real fruit flavors that taste great and pack a punch.”



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