Three Spirit New Packaging

Three Spirit New Packaging nonalc non-alcholic non alcoholic nonalcoholic

The functional nonalcoholic drinks brand Three Spirit has launched new packaging across their line of spirit alternatives — Livener, Social and Nightcap.

The certified B Corp’s redesign goals were to further reduce the brand’s carbon footprint while creating a sleeker, more striking visual impact, the company says.

The goal to further reduce the brand’s carbon footprint is met by two changes: A new, lighter bottle made using 52% recycled glass contributes to 14% energy savings in production; and now, design elements will be added at the same location the bottles are produced, which accomplishes a 77% reduction in road miles and a 12500 kg CO2 reduction each year, the company says.

To work towards a sleeker, more striking visual impact, the brand went with the independent design studio, Pentagram. Three Spirit Co-founder and Head of Product Dash Lilley explains, “We wanted to retain the original allure and mystique that first made Three Spirit ‘Instagram famous’, while helping it shine on retail shelves. Three Spirit started as a direct-to-consumer brand, and we’ve since found additional success in world-class bars and retailers. With those accounts’ unique needs in mind, it was important to us to hone in on a design that is both eye-catching and memorable behind the bar or on a grocery shelf.”

Inside the new packaging, of course, Three Spirit’s liquids will remain the same products.

This comes at a time when nonalcoholic drinks remain on the rise.


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