Wild Turkey Unveils Master’s Keep Triumph Rye Whiskey

Wild Turkey Master’s Keep Triumph rye whiskey 2024
Wild Turkey Master’s Keep Triumph rye whiskey.

Wild Turkey today announced the release of Master’s Keep Triumph Kentucky rye whiskey, the latest expression in its annual limited-edition series.

This small-batch, 10-year-old rye whiskey is the oldest age-stated rye ever released by Wild Turkey.

Made by master distiller Eddie Russell, Triumph’s extended aging makes for a sweet honey and warm spiced profile, the distillery reports.

The name Triumph is meant to speak to the contemporary revival of rye whiskey, after years of the category being down.

“The Master’s Keep series continues to be a display of our creativity and quality at Wild Turkey. We’ve always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery,” says Eddie Russell. “This particular release was inspired by [his son and associate blender] Bruce’s fondness for rye and is a nod to his influence on my work. Triumph is a rye you’ll be proud to serve neat and is a testament to the tenacity of the spirit.”

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The Master’s Keep series first started in 2015. Triumph is the second rye whiskey to be released within the series, following Master’s Keep Cornerstone in 2019.

Master’s Keep Triumph is 104 proof. It has sweet honey and clove notes that transition to dark chocolate, dates and spice with a mocha-coffee and black pepper finish, according to the distillery.

A limited quantity of Master’s Keep Triumph will be available for fans in select U.S. markets via online presale in early June. Or fans can find Triumph in-store at select U.S. retailers ahead of Father’s Day. Sign up for the Wild Turkey community newsletter here to learn more about the product and presale availability.

The suggested retail price is $275 per 750-ml. bottle.

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