Anheuser-Busch Releases Packaging for Folds of Honor

This summer, Anheuser-Busch and its wholesaler partners will once again join forces with Folds of Honor — a nonprofit organization that provides educational scholarships to the families of fallen or disabled U.S. service members and first responders — to release limited-edition Budweiser patriotic packaging. 

With a century-long commitment to supporting the military and honoring those who serve our country, Anheuser-Busch will continue its work with Folds of Honor as the organization’s longest standing partner. During the last 14 years, Anheuser-Busch, its brands and wholesaler partners have donated $28 million, which has funded over 5,000 scholarships for Folds of Honor recipients. 

“For over a decade, Anheuser-Busch, its brands and wholesaler network have been invaluable partners, significantly advancing Folds of Honor’s mission of providing life-changing educational scholarships to military and first responders’ families,” says Folds of Honor founder and CEO, Lt Col Dan Rooney. “Their steadfast support has been instrumental in driving tangible change, evident in a 63% surge in scholarship applications in 2023 alone. As we reflect on the past 14 years, we are deeply grateful for Anheuser-Busch’s enduring partnership and the profound impact it has had. We’re thankful that Budweiser is once again taking its support on the road with a national Clydesdale tour to celebrate those who have served and their families and empower consumers to contribute to our cause as well.” 

In celebration of the work Folds of Honor has achieved to date and to mark its 14-year partnership with Anheuser-Busch, Budweiser and its Clydesdales will travel to communities across the country While the Clydesdales are in town, consumers 21+ will have multiple opportunities to support Folds of Honor by purchasing Budweiser patriotic packaging, cans and aluminum bottles from Memorial Day to Labor Day at their local bar, favorite retailer or concession stand.

Consumers can also join Folds of Honor and the Budweiser Clydesdales at military events, air shows, fleet weeks and venues ranging from sporting events to state fairs starting on Memorial Day weekend. Consumers can view the hitch schedule and stay up to date with the world-renowned Budweiser Clydesdales by visiting


For more than a decade, Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor. This year, Budweiser unveiled new limited-edition cans, available in time for Memorial Day Weekend. The cans and aluminum bottles will feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor. 


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