Jim Beam Black Relaunches with 7-Year Age Statement

Jim Beam Black relaunch
Jim Beam Black.

Jim Beam has relaunched Jim Beam Black, now featuring a liquid aged for seven years.

This new expression has notes of caramel, vanilla and rich oak, the distillery reports.

“Jim Beam Black is the culmination of our family’s dedication to crafting the finest bourbon. With each sip, you’re experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries,” say master distillers Fred and Freddie Noe. “We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It’s a testament to our commitment to quality and craftsmanship.”

Jim Beam Black also relaunches with an updated packaging design, meant to signal a more premium and mature whiskey.

“After seven years of patient aging in white oak barrels, something truly magical happens,” says Rashidi Hodari, managing director, James B. Beam Distilling Company. “The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth. Jim Beam Black is the embodiment of time well spent, meant to be shared with those you cherish.”

The re-released Jim Beam Black is available for purchase at a suggested retail price of $24.99 per 750-ml. bottle on ReserveBar, Total Wine, Binnys and select retailers. It’s available in bottle sizes ranging from 50-ml. to 1.75-L, with an ABV of 45%/90 proof.

This follows the release of Little Book Chapter 8, “Path Not Taken” rye whiskey.


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