All Tiers and Channels Gather for Networking, Education and Celebration

Beverage Week wrapped up in Chicago on June 19 following three days of insightful sessions, spirited discussions and awards presentations. The Activate National Accounts Meeting, Beverage Alcohol Retailers Conference and Cheers Beverage Summit brought together a diverse group of industry members, representing the entire spectrum of beverage alcohol. The EPG Beverage Incubator, a new high stakes competition, saw three startup brands pitch their product to a live audience and judging panel. I expect to see runner up Soda Jerk Shot and winners Inspiro Tequila and IVeinte Spirits soar to new heights in the year ahead. The 40 Under 40 reception, also new this year, brought together the next generation of industry leaders for a night of sharing drinks and ideas. And a record turnout of Top 100 Retailer winners honored two-time Retailer of the Year Macadoodles, which will enter the Hall of Fame next year. You can read about those highlights, along with full coverage and photos of Activate, BARC and CBS, in the next issue of Beverage Dynamics.

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