Long Drink Launches Midnight Sun Variety Pack

The Finnish Long Drink Midnight Sun Variety Pack
The Finnish Long Drink Midnight Sun Variety Pack.

The Finnish Long Drink, rooted in Finland’s long drinks tradition, has announced the release of its new Midnight Sun Variety Pack.

This new product was inspired by the natural phenomenon occurring in northern Finland during the summer, where the sun never sets below the horizon for up to four months and remains visible at midnight, the company says.

The variety pack includes four Traditional, two Cranberry and two Pineapple flavors, which are new to the U.S. market and exclusively available within this pack.

“We’ve found a unique way to bring the essence of Finland to America with the introduction of our Midnight Sun Variety Pack, with specially selected cans that give Americans a taste of the Finnish Midnight Sun,” says Sakari Manninen, co-founder of The Finnish Long Drink. “Each sip captures the feeling of Finnish summers and the mesmerizing midnight sun, while allowing us to bring one of Finland’s most popular flavors — Pineapple — to U.S. customers for the first time ever.”

The Cranberry and Pineapple flavors come canned at 5% ABV, while the Traditional Citrus flavor is canned at 5.5% ABV.

“When developing the Midnight Sun variety pack, we aimed to introduce a flavor that could reflect the story of our Finnish roots, and adding Pineapple to our award-winning lineup was a natural choice,” says Manner. “We’re thrilled to share this refreshing new flavor with our fans in the U.S. in this limited-edition pack, helping tell the story of Finland’s magical summer nights.”

Distribution of the brand includes 43 U.S. markets.

The suggested retail price is $17.99 to $19.99 per pack.


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