The latest innovation from Baileys is Baileys Cinnamon Churros Irish Cream Liqueur, a blend of Irish cream, Irish whisky, cinnamon and vanilla notes.
“We’re always seeking new ways to satisfy the diverse palate of our customers, and we couldn’t be more excited to introduce Baileys Cinnamon Churros Irish Cream Liqueur,” says Whitney Mullen, director of Baileys & liqueurs at Diageo North America. “Inspired by the delicious treat that everyone knows and loves, this limited-time offering will bring a familiar flavor to people in a new way that’s as fun to sip as it is to share.”
The new product launches with the campaign “Don’t Churro Solo.” This creative campaign is meant to inspire adults to celebrate together this fall with mobile OOH featured on trains and buses across New York City, Los Angeles, Houston, Chicago and Miami. Baileys Cinnamon Churros Irish Cream Liqueur will also bring a private “Don’t Churro Solo” celebration to Miami this fall featuring a train experience that also includes signature cocktails, music performances and food pairings during the ride!
This can be enjoyed poured into coffee, or shaken into cocktails. This limited-time offering is also recommended for mixing with Reposado tequila, and as a shot with Baileys Chocolate Irish Cream Liqueur or paired with your favorite whiskey.
Baileys Cinnamon Churros Irish Cream Liqueur is available now for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750-ml. bottle, while supplies last.
