Gardenista is a ready-to-serve cocktail made with vodka, tequila or bourbon that blends garden flavors of herbs, fresh lime juice, ginger and a kick of jalapeño.
Gardenista is available in three varieties: Vodka, Tequila and Bourbon.
Gardenista is meant to be shaken, poured or spritzed. Each variety of Gardenista is 15% ABV and features main flavors of ginger, jalapeño, lime, thyme and raw cane sugar.
One bottle serves five cocktails, and has 98 calories per serving.
Gardenista is independently owned and operated. The team consists of members such as Kevin Berg, Vince Parrinello and more. Gardenista’s founders have launched various spirit brands such as Effen Vodka.
The founders were inspired by a green cocktail at a Japanese restaurant in Aspen, Matsuhisa. The team was compelled by the cocktail and decided to bottle up the garden flavors of green herbs and ginger, lime juice, organic cane sugar and a kick of subtle heat from jalapeños with spirits.
“We’re so proud to have successfully taken this incredible experience straight from the bar to the shelf with Gardenista,” says Jason Merz, director of marketing. “These delicious ready-to-serve high-quality premium cocktails have bold and unique flavors that are truly special. Our team can’t wait for consumers to experience and fall in love with Gardenista just like we did.”
Targeting retail for the launch, Gardenista will utilize in-store merchandising, digital and field marketing. The brand plans to expand its distribution into major cities in Illinois, Tennessee and Colorado including Chicago, Memphis, Chattanooga, Knoxville, Denver, Boulder, Aspen, Colorado Springs and Vail.
Gardenista is available for purchase in Illinois, Tennessee and Colorado for $14.99 to $16.99. Plans include a future national launch.
