Truly Hard Seltzer has introduced its new Brunch Pack.
This limited-edition pack will sell nationwide beginning now through the end of the year, while supplies last.
The brunch-ready pack includes: the Rosé-Style flavor, as well as all-new Orange Mimosa-Style, Peach Bellini-Style and Cran Sangria-Style.
To celebrate the new pack launch, Truly will throw a one-day-only Truly Bottomless Brunch, hosted by reality TV stars Serena Page and JaNa Craig.
This pop-up event is on Oct. 5 in New York City from 12 p.m. to 3 p.m ET. It celebrates bottomless brunch by extending the meaning to clothing bottoms. Guests may wear boxers, briefs, boxer briefs or whatever makes them comfortable. But they’ll have to check their pants at the door.
“I’m so excited to be joining my partner in crime, JaNa, in working with Truly to celebrate something we can all get behind . . . going bottomless!” says Page. “If you know me, you know there is nothing I love more than having a good time with my friends, and the new Truly Brunch Pack is here to help everyone do just that!”
Craig adds, “My girl Serena and I are usually on the same page, and we definitely are when it comes to this! You can’t go wrong with a little brunch and a little Truly, and who needs bottoms anyway? Not us and not the fans joining us at the Truly Bottomless Brunch pop-up.”
This ticketed event is free and open to fans 21+ at trulybottomlessbrunch.eventbrite.com. The first ticket drop will be on Friday, Sept. 27 at 9 a.m. ET followed by a second release on Tuesday, Oct 1 at 9 a.m. ET. While this is a no pants party, bare bottoms are a no go.
“Brunch is one of everyone’s favorite drinking occasions – it’s a time to get together with friends and have yourself a day,” says Matt Withington, Truly Hard Seltzer’s senior director of marketing. “We heard our fans and that’s why Truly is putting a light and refreshing, ready-to-drink spin on classic brunch staples and making them available to enjoy anytime, anywhere.”
Fans who are unable to attend the pop-up can still celebrate with merch from the exclusive “Truly Brunch-O’clock” capsule collection by heading to trulyoriginals.com/limited.
This limited-edition brunch-themed merch line is available now and includes oversized tees ($24) and boxer shorts ($12). The collection also features a stemware line, known as “Truly Stemmies.” These are free with promo code BRUNCH.
