Johnnie Walker has unveiled a new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, made by Asian-American visual artist James Jean.
The design for the Year of the Snake features an interpretation of 2025’s Zodiac animal, and marks an extension of the collaboration between Johnnie Walker and Jean, following last year’s design for the Year of the Dragon.
Regarded as the most enigmatic of all Zodiac animals, the snake is known for the ability to renew itself, the company says. “Reimagined by Jean, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life.”
Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, adds: “With Johnnie Walker Blue Label Lunar New Year, we wanted to create a snake that felt different, new and innovative: respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit.”
Known for his ability to work across multiple genres, Jean combines contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints and Renaissance-style portraiture.
Johnnie Walker Blue Label Year of the Snake is available now at spirits retailers and online and for the suggested retail price of $249.99 per 750-ml. bottle.
“It has become a cherished tradition over the past 13 years for Johnnie Walker to release an annual Lunar New Year Blue Label bottle, a custom that has become an integral part of so many people’s celebrations as they gather, gift and savor,” says Josh Dean, VP of Johnnie Walker, Diageo North America. “As these traditions are passed down through generations, we’re honored to play a role in making each Lunar New Year even more memorable year after year.”
