Shaw-Ross International Importers (Shaw-Ross), a leading beverage alcohol importer, has unveiled a rebranding of its logo.
Originally featuring a wine bottle, the updated logo is meant to reflect a well-rounded portfolio of wine and spirits, signaling a refreshed brand identity that embraces a broader range of products, as the company enters a new chapter.
“Shaw-Ross is thrilled to unveil a logo that represents the evolution of both our portfolio and strategy,” says Shaw-Ross president Scott Jove. “As we adapt to market changes, we look forward to this next chapter, which features a diverse range of spirits while remaining true to our legacy wine brands.”
As Shaw-Ross moves into the future, the rebranding reflects a broader shift in both the company’s portfolio and leadership. Under the direction of Jove, Shaw-Ross means to embrace a new chapter that reflects the changing landscape of the alcohol industry.
Shaw-Ross has a portfolio that includes Japanese beverages, wines and spirits, positioning the company to capitalize on shifting consumer preferences. Known for brands like Gekkeikan, the top-selling sake in the U.S., and ichiko, Japan’s leading shochu, Shaw-Ross is also set to introduce a revamped TYKU Sake range in 2025, following the brand’s acquisition in 2023. Alongside its Japanese offerings, Shaw-Ross represents wine labels such as The Pale Rosé By Sacha Lichine, Rapaura Springs, Seña, La Scolca, Sartori di Verona and Reál Sangria. Building on its success with spirits brands such as Pusser’s Rum, Ron Barceló and Papas Pilar, Shaw-Ross has also expanded its craft spirits portfolio with acquisitions like Hemingway Whiskey, Crystal Head Vodka, Gentleman Cut Bourbon and, most recently, Santo Tequila.