Aviation American Gin will release six new limited-edition bottles in line with Marvel Studios’ “Deadpool & Wolverine,” in U.S. theaters July 26.
“I discovered Aviation American Gin while shooting the first Deadpool movie,” explains Ryan Reynolds, co-owner. “Back then Aviation wasn’t big enough to tie-in to a big summer movie and Deadpool was lucky to get any sponsors at all. A few hundred weeks and drinks later, here we are! They grow up so quickly, don’t they?”
Designed by Maximum Effort and Sandstrom Partners, the new bottles draw inspiration from the film franchise. The packaging is encased in black glass and accented with red strip stamps and metallic details, offering a nod to the Deadpool character. Each bottle variant showcases one of six Deadpool icons, while the exterior of each gin case simulates the look of Deadpool’s suit fabric.
“Our collaboration with ‘Deadpool & Wolverine’ to create this series of bottles is a first-of-its-kind promotion for Aviation American Gin with one of the most iconic characters in pop culture history,” says Ricky Collett, global and U.S. brand director for Aviation American Gin at Diageo. “The custom bottle embodies the irreverent spirit of both brands and showcases our commitment to pushing cultural boundaries and redefining the gin drinking experience.”
Each limited-edition bottle contains standard Aviation American Gin.
The Aviation American Gin bottles inspired by Marvel Studios’ “Deadpool & Wolverine” are available early this summer nationwide for a suggested retail price of $25 per 750-ml. bottle.
Diageo purchased the gin brand Gin in 2020, two years after Reynolds originally purchased his ownership stake.
