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McConaughey, Wild Turkey Team Up to Launch Longbranch Bourbon

Matthew McConaughey and Wild Turkey Distillery have announced the introduction of Wild Turkey Longbranch: a collaboration between McConaughey, who in 2016 was named the whiskey brand's creative director, and Master Distiller Eddie Russell (pictured...

Matthew McConaughey Writes, Directs, Stars In, And Releases New Wild Turkey Ad

When Wild Turkey contacted movie/television star Matthew McConaughey about being their new brand spokesperson, they envisioned him as a good fit. So did he, so much so that McConaughey countered with a different proposal: he wanted to be...

Talking Whiskey With Eddie Russell

What’s more traditional in the world of whiskey than the Russell family at Wild Turkey? You might say that bourbon is in their blood, this multigenerational team of master distillers. Today, Eddie Russell and...

The Most Important New Products from 2018

This guide contains more than 150 products that were released or redesigned during 2018, sorted by category. This database includes the product’s supplier, MSRP and a description. For more information about these spirits, wines...

Catching Up With Innovations in American Whiskey

Keeping up with the changes in American whiskey is a full-time job. Just ask retailers, with customers lining up for limited-time offerings of rare releases, new line extensions and brands, vintage offerings and the...