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Brent Hocking On Launching Virginia Black With Drake

Looking to launch his own spirit brand, hip-hop superstar Drake turned to Brent Hocking. And for good reason: Hocking is an influential industry veteran whose string of successful brands includes Deleon Tequila, which he...

Deschutes Brewery Chooses Roanoke, Virginia for East Coast Expansion

Deschutes Brewery is expanding from Oregon to the east coast. The brewery, which was founded in 1988, had reportedly explored hundreds of potential locations before settling on one: Roanoke, Virginia. The company selected Roanoke based on several...

7 Whiskey Trends in 2018

Whiskey is amidst a new golden age. American whiskey grew 6.4% in volume in 2017 to reach 23.2 million 9-liter cases. Bourbon's volume increased 6.7% last year to 20 million cases. Canadian and Irish remained on fire, as...

Rapper Drake Unveils First Look at Whiskey Brand

Drake took another step recently towards joining the ranks of musicians who become alcohol entrepreneurs. Last month the rapper unexpectedly announced on Instagram that he would launch his own whiskey brand. All that were revealed was...

Rapper Drake Teases His Own Whiskey Launch

What's hotter right now than musicians launching or becoming involved with alcohol brands? From Diddy and Cîroc, to JT and Sauza 901, to 2 Chainz and Jaegermeister, the music entertainment world continues to expand into spirits. It makes sense. Music and...

Announcing the Top 100 Beverage Alcohol Retailers in America

Our second-annual Top 100 Retailers announcement was originally scheduled for June 10, before it was rescheduled to September 16. That’s a long time for retailers to find out whether or not they...

SOMA Hard Seltzer

21st Amendment Brewery pays homage to the South of Market (SoMA) neighborhood they've called home for 20 years with a new hard seltzer brand: SOMA Hard Seltzer. SOMA Hard Seltzer has...

Whiskey Legend Dave Pickerell Dies

The whiskey world mourns today after news that the prodigious, influential distiller Dave Pickerell has passed away. For 14 years Pickerell served as master distiller at Maker's Mark. He left the company in 2008 to become a...

Tarnished Truth Bourbons

Tarnished Truth Distilling Company, the Virginia-based distillery, will release its first small-batch bourbons to market on October 1. These include Tarnished Truth 3 Year High Rye and Tarnished Truth 9 Year Single Barrel Bourbon. Both...

How to Pair Merlot With Food Like the Pros

Editor's Note: As most beverage trends begin on-premise, we occasionally crosspost content like this from Cheers, our sister publication covering bars and restaurants. Merlot may be one of the most widely planted classic red varietals...