Beverage Week 2024


Join the finest minds across all three tiers of the beverage alcohol industry at Beverage Week 2024. This ultimate industry summit is your gateway to unparalleled insights, invaluable networking opportunities, and game-changing conversations aimed at breaking boundaries and moving our industry forward.


Beverage Week 2024 combines three industry-leading conferences: Activate National Accounts Meeting, the Beverage Alcohol Retailers Conference and Cheers Beverage Summit.

Why? Because we know dialogue and data are the true initiators of progress, and it’s never been more important to stay ahead of the curve. Join us and connect with thought leaders from across the country on conversations that matter—from market trends and consumer behaviors to regulatory updates, technological advancements and more.

Learn more about all the opportunities available at this year’s conferences in Chicago, held on June 17-19:

EPG Beverage Incubator
Up-and-coming brands are invited to submit entries for this brand new opportunity to showcase their product in front of the industry.
Apply here:

Growth Brands Awards Reception
Our opening night reception will honor the 2023 Beer winners, and 2024 Wine/Spirit winners that will be announced in April. Sponsorship opportunities are available.
Find out more:

40 Under 40 Reception
Meet some of the beverage industry’s newest stars from across all three tiers.
Read about the honorees or sponsor the 40 Under 40 program:

Top 100 Retailers
Our event will conclude with the annual Top 100 Awards banquet. Entries and nominations are still open for this prestigious program honoring the best off-premise independents from across the country.
Learn more:

Activate National Accounts Meeting
An invitation-only executive meeting that brings together members of all tiers and channels: suppliers, distributors, retailers, operators, control state officials, technology providers, data companies and industry associations.
Contact to apply for a spot at this year’s meeting: Katie Lee (

Beverage Alcohol Retailers Conference
The Beverage Alcohol Retailers Conference (BARC) has proudly established itself as the only off-premise beverage retailer event in the industry. This exclusive gathering brings together independent retailers from across the country for a chance to network, learn, and collaborate with industry peers and sponsors.

Whether you’re a seasoned attendee or a newcomer, BARC is the perfect platform for you to connect with other industry leaders, gain valuable insights, and expand your network. Join the hundreds of retailers who have attended BARC over the past seven years and gain fresh ideas to unlock new success in your business. Register today to secure your spot at

Cheers Beverage Summit
Experience the ultimate on-premise beverage industry summit at Cheers Beverage Summit, presented by the masterminds behind Cheers Magazine, Cheers@Home, and Better Bartending.

Limited spots are available for this exclusive hosted buyer event, offering high-level education, unmatched networking, and exciting new product and resource discovery. Apply now to secure your spot at