Our Beer Panel Reviews: German-Style Brews

Happy Octoberfest! For our latest round of National Retailer Beer Panel reviews, we asked panelists to taste and rate German-style beers. These brews could be...

American Beer: Temporary Decline or Generational Shift?

American beer brands confront a changed marketplace Whether the American beer market looks basically healthy or in decline depends very much on your vantage point....

Beers of Mexico Variety Pack

Heineken USA announces the return of the Beers of Mexico variety pack with limited edition offering, Dos Equis Azul – a blend of golden wheat lager...

Bud Light MIXXTAIL

Bud Light is introducing a new cocktail-inspired product: Bud Light MIXXTAIL. Bud Light MIXXTAIL is 8% ABV and available in three flavors – Long Island, Firewalker and...
Tecate

Tecate Teams up with Chivas for Bicultural Sponsorship Campaign

Tecate and Tecate Light have become the official beer sponsors of American activities for the Mexican soccer club Chivas del Guadalajara. The announcement this weekend –...

Heineken Doubles Down on Slim Can

Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format. Marketing support will increase in...

MillerCoors to release gluten-free beer

The expanding market for gluten-free products will soon include another beer from a big brewery. MillerCoors announced plans to begin marketing a “natural gluten free”...

Bud Light Expands “Whatever” Campaign to Bottle Messages

Bud Light has added "Up For Whatever" messages to its labels, with more than 47 messages in the first run. The new packaging continues...

Coors Light Rivalry Kick Off

Coors Light is spotlighting fans who show team spirit and share their love of football and Coors Light. The promotional campaign will focus on...

Sam Adams Brewing a Wedding Ale for Charity

The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer...
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