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Anheuser-Busch Celebrates 5th Annual Be(er) Responsible Day

The brewer put out a new video today to draw attention to the importance of having a plan to get home safe. From the press release:   ST. LOUIS, (Sept. 19, 2014) – Budweiser today released...

Don’t Count Beer Out Yet

NOTE: This story contains additional text and charts that were not in the original version published in the September/October issue of Beverage Dynamics.   There’s nothing like a little doom-and-gloom to sell newspapers—or, in today’s world,...

Growth Brands: Beer (and cider) Here!

To view a full PDF of the story complete with charts, please click here: BD-beer-growth-brands.     Beer is the adult beverage of choice in the U.S., according to a recent Gallup poll. The study found that...

NBWA Announces Board Officers

Maryland beer distributor Eric Best will lead the NBWA's efforts on behalf of America's 3,300 licensed, independent beer distributors. From the press release: Alexandria, Va. – The National Beer Wholesalers Association (NBWA) is proud to...

Tecate’s New Taste the Triumph Program

Tecate and Tecate Light recently announced a retail campaign around the boxing match between Manny Pacquiao and Chris Algieri on November 22. The promotions include POS materials, a sweepstakes and mail-in rebates. From the...

Winners Crowned at Massive Beer and Cider Festival

The 18th Annual Great International Beer & Cider Competition was held on Nov. 7 in Providence, R.I., one day before the 21st Annual Great International Beer Festival. More than 700 beers and ciders from breweries...

Dissecting Imported Beer

Imported beer has enjoyed cachet in America since our earliest days. Bass Ale reached America from England in 1779. George Washington was especially fond of porter, the English style that grew to great popularity...

Heineken’s ‘What’s Your Play’ Program Challenges Shoppers

Heineken USA has rolled out an interactive program this football postseason to direct consumers towards upscale brands while increasing repeat purchases. The What’s Your Play portfolio includes in-store point-of-sales (POS) and merchandising elements, cross-merchandising offers...

Strongbow Rolls Out ‘Cider at its Bestest’ Program

Strongbow Hard Cider recently announced details of its Cider at its Bestest program, a fully integrated retail and on-premise promotion. It will include digital media, in-store displays and signage, shopper offers and brand engagement across...

Warsteiner redesign

Warsteiner is refreshing its brand. Starting February 2015, U.S. fans will begin to see the new look. The new branding includes: Refreshed Logos: The Warsteiner name features a larger, simpler font in metallic gold. Within its round logo, the typical...